Communication Is Key! Feb 14, 2018

Are you communicating with your customers?

I don’t just mean when they are buying, but are you reaching out to your customers at least once a month to ensure that you’re meeting their needs?

Lack of communication opens the door to your competitors whether it’s before the sale, during the sale, or after the sale.

If you haven’t communicated with your customers in a while you should immediately start a plan of action to do so. If it’s possible, do it yourself. If you can, call them and follow up on your last job you did for them.

Empathetically show that you care and want to earn their future business. If it’s been a while since your last contact, you’ll most likely find that you have in fact lost opportunities to your competitors that are doing a better job of communicating.

If it’s not feasible to contact each person yourself, have a staff member do so. If that’s still not feasible, send an email, or a genuine letter.

The most important thing is to stay in front of your customer even when you’re not selling something. You’ll increase your sales, and most of all you’ll increase your relationship with your customers.

Becoming Just 10% Better Can Generate 30% More Revenue For Your Business – Feb 12, 2018

How can this be?

To add 30% more revenue, you’d have to put in tons of extra money and time, right?

Fortunately, that’s not the case.

The good news is, you don’t have to work much harder to significantly increase your bottom line.

Can you do a 10% better job?

Sure you can!

Especially when it means a significant increase in your income or revenue, right?

Here’s how it works.

Let’s say for every 1,000 people you advertise to, you generate 100 prospects.

Of those 100 prospects, you convert 10% to sales.

If each of those sales were worth just $100 to you, you would earn $1,000.

So that’s some simple math and it’s not too hard to figure out, right?

Now let’s look at what happens if you just increase your skillset enough to do just 10% better in each category across the board.

So you advertise to 10% more people. That’s 1,100 people to which you advertise to.

Then you adjust your marketing to attract just 10% more prospects. That’s an increase of only 10 more prospects. 110 total.

Then you close just 10% more sales than you closed before. So you close 11% of the deals you work instead of 10%. That equals 12.1 sales

Then you increase your average sale ticket by 10%. That’s $110 per sale rather than $100.

12.1 sales times $110 equals $1,331.

That’s over a 33% increase in revenue from just a 10% improvement!

What could this mean on a yearly basis for your business? If you are currently bringing in $200,000 in revenue, a 33% increase would be worth $66,000 in additional revenue!

Imagine if you could increase your abilities by just 10% every year?

These small improvements in your day to day operation can and will make the biggest differences in your success!

What is Your Unique Selling Proposition? Feb 11, 2018

It can be quite surprising how many businesses fail to realize what their USP is.

First, what is a USP?

Your USP is what you want your customers to know you for.

What do your customers see you as? When someone thinks of what your business sells, does your name even come up in the equation?

Do you even know what your USP is?

Here are some examples of some companies and their Unique Selling Propositions.

Amazon: Everything from A to Z. It’s even in their logo. Everyone knows that they can get anything they want on Amazon and that is specifically what Amazon set out to communicate and their Unique Selling Propostion.

Dominoes: Get your pizza in 30 minutes or less.

Fed Ex: When your package absolutely, positively needs to be there overnight.

Southwest Airlines: Lowest airfare prices. People don’t even price shop Southwest anymore because of this USP.

Being identified in this market all relies on your USP. Otherwise you’re just  business going through the day to day motions.

Are you struggling? Are you unsatisfied? Do you feel you’re fighting a losing battle? Your USP is where you must start. You can’t even begin to market correctly without your Unique Selling Proposition as your message. This is what sets you apart from your competition. This is what makes people want to do business with you over the thousands of competitors you may have.

So here’s a 10 minute exercise for you to figure out what your USP is.

Look at your 3 largest competitors no matter who they are.

What do they do better than you?

What do you do better than them? Maybe you offer better customer service, a better product, a better experience, lower prices, etc.

These things that you do better than your competition equal your USP. Write 3 sentences about each thing you better than your competition. Then incorporate those things into your marketing, into your brain, into your employee’s brains. This is who your business is. This is what you do best!