7 Great Reasons Why Direct-Mail Should Be Part of Your Marketing Arsenal
1. It's Highly Targeted: We can help you target your audience by numerous variables to ensure you are always getting in front of the right person or business.
2. More Personal Than Other Methods: Up to 70% of Americans believe that mail is more personal than the internet.
3. Direct-Mail Lasts Longer: In many instances your mail piece will lay around your prospect's home of business for quite some time. In addition, up to 80% of people say that they can remember a direct mail piece for up to a month.
4. It is Tangible and Real: Your prospect will be able to touch and feel your mail. This again makes it much more of a personal and involved experience.
5. Direct-Mail Gets Read: Over 90% of American residents check their mail every day. They go through everything they receive. You certainly can't say that about the internet!
6. Provides Great ROI! Compare direct mail to your other marketing efforts and you'll see that the ROI is much higher than other forms of marketing!
7. High Levels of Engagement: People checking their mail every day are spending up to 25 minutes reading over what they've received. You don't have to worry about your marketing message getting deleted or marked as spam prior to your customer receiving it!